Public Relations
Can Squidoo Get You More Fans?
I want to discuss Squidoo as a tool for generating traffic to your site. Squidoo, created by Seth Godin, is a Web 2.0 website, which means the majority of its content is created by its users - people like you and me. Its [...]
6 Reasons to Avoid the Social Media News Release Part I
The Social Media News Release is a template available for the sole purpose of incorporating social media and multimedia into press releases. And while it may sound like an absolutely ingenious idea, it probably is not the best use of time and money [...]
Finding the Right Media for Your Marketing Campaign
If you are struggling to decide what media to choose for your company’s marketing campaign - you are not alone. In fact, most people have similar issues navigating the myriad of media opportunities available. Further complicating matters are the dire consequences [...]
How to Get On Oprah
In my 20 years in the public relations business, if I had a nickel for every time a client asked me to get them on Oprah it is safe to say that I would be a very wealthy woman at this point in [...]
The S.M.A.R.T. Guide To Press Release Writing
This guide offers practical suggestions and insider tips for entrepeneurs and business owners on communicating their message to the right targets using the right information.
QUICK FACTS:
The Who What, When, Where, Why of a press release
Who should write a press release?
Well, for starters, someone [...]
When Should Television Appearances Be Part of Your PR and Marketing Strategy
In working with clients for nearly 20 years (from almost every industry possible) I can tell you that TV is an especially powerful medium when it serves as a marketing vehicle for your products or services.
Why? Because of the power of the [...]
Did You Know The Power of Book Signings?
So why do it? There are obvious benefits to doing book-signings, such as meeting prospective book-buyers in person; the market research that can only come from talking directly to your audience; the local exposure you’ll experience and the overall promotion that’s part [...]
Media Relations and Brand Awareness - Helpful Hints
That great idea has hatched, it feels good, it smells good and you believe it could be hugely successful but you dont know how to market it. What do you do?
The potential of your idea excites you until you hit the streets wanting [...]
How to Use Media Calendars for Free Publicity
In addition to the regular calendars that we all use, many media outlets, especially print ones, use two additional calendars.
The first is a calendar of events. Usually, these run for a week at a time, sometimes just on weekends. If you have [...]
10 Keys to Getting Free Publicity
Getting free publicity can be considered both an art and a science. It is an art because those who are most successful at it use their imaginations to create media interest. it is also a science in that there are certain [...]
