Branding
How to Use Twitter to Build Business Relationships
Posting to your Twitter account can increase your exposure, attract website traffic and communicate your brand to thousands of prospetive customers and clients. You will gain maximum benefit from Twitter (and avoid common pitfalls) when you follow these steps when you first open [...]
Why Should Your Prospects Listen to You?
Have you ever stopped to look at your marketing materials from your prospects point of view? When you decide to pursue marketing you do research, study copy writing techniques and all the other things necessary to get your idea or product “out [...]
Sirius Gets Serious
Sirius satellite radio has long been the underdog. Perhaps their name is a fitting match since the name Sirius comes from the “Dog star”. The Sirius star is the brightest star in the sky, and Sirius aptly seeks the same place in the [...]
How Vonage Phone Service Won the War
Vonage is the epitome of what works with marketing. In the rather mysterious marketing world, where often myth precedes truth, or rumors persist of magical marketing techniques that can launch a company into greatness: Vonage has shown that the core values of marketing [...]
Logo Merchandise for the Holiday Season
A well-designed logo can go a long way in establishing the brand and recognition of your company. When you think about giving out Christmas gifts to your customers and employees this year, you should think about giving presents that can feature your business [...]
The Federal Cigarette Labelling and Advertising Act - Altria Lose ‘Light’ Cigarette Case
The US Supreme Court ruled against the Altria Group in a case brought because they advertised a new brand of cigarettes as ‘light’. In a 5-4 vote it was ruled that tobacco firms can be sued under state law for deceptive advertising of [...]
How To Get Good PR Without the Big Retainers
Companies wanting to make the most of their PR budgets these days are discovering one of the industry’s best kept secrets that is effective, mitigates risk and beats the traditional retainer-based agency in every way.
It’s called Pay-For-Performance PR. There are only a [...]
TV: The Way to Cost-Effectively Promote Your Book
When I asked one of my clients which medium was most beneficial for him and why, he said, “I found that you get almost instant results with TV. Viewers believe what you have to say and as a result you get [...]
What Does the Future Hold for the Talk Radio Industry?
I was fortunate enough to sit down with Michael and interview him about talk radio. I wanted to learn more about his views and experience to share with my clients and with those of you who are considering this medium as a [...]
How To Use Business Cards To Market Your Business
You’ve had 1,000 of the finest, most eye-catching business cards printed. Now, what do you do with them? Networking with business cards is one of the most cost effective means of marketing your business–and yourself.
Don’t leave them sitting in the box, they do [...]
