Ask an Expert
How To Get Maximum Mileage From Your eBay Auction Title
If you’ve never written a listing before, facing the limitation of 55 characters for your title can be a little stifling. But it helps to remember that every advertiser faces the same challenge you do.
We’re all limited to the same number, single [...]
What is an Oil and Gas Landman?
An oil and gas landman is a member of the oil and gas industry that deals primarily with the acquisition, divestiture, maintenance and negotiations of public and private mineral rights of the properties used in the development of energy resources in the United [...]
Simple Steps To A Killer eBay Sales Letter
Writing an effective sales leter is not difficult once you understand the basics involved. Here’s a multi-step formula to create an effective sales letter.
1. Capture Your Best Prospect’s Attention. Use your title and Gallery image to woo potential buyers to your full Item [...]
Setting Yourself Up For Successful eBay Selling
Here’s a secret to getting the most out of every eBay listing. Write your description as though no picture of your item existed.
Let me repeat that again in case you missed it. Write your eBay listing as though you had no picture whatsoever [...]
Encourage Action in Your eBay Selling Ads
Getting action from a prospective customer is the only thing that matters.
Give as many relevant details about your items as possible. It’s impossible to provide too much factual information, so stack one important detail on top of another and prioritize these in order [...]
Qualities of Short But Effective eBay Listings
Here are the most important ways to make short eBay listings very effective.
1) Capture Attention. Effective advertising captures the attention of qualified buyers. Every ad in any medium has to first capture the attention of interested and qualified prospects. To get attention means [...]
Take The Long Term View To Successful eBay Selling
While it’s true that anyone can sell just about any thing at any given time, it’s imperative that serious sellers consider the long term implications. Making that quick sale will feed you today, but the long-term approach to consistent and repeat sales will [...]
Basic eBay Selling Ideas
One of the most famous names in advertising history is Claude Hopkins. It was he who labeled direct-response advertising as Salesmanship in print. That’s certainly true about magazine ads, newspaper ads, direct mail sales letters and any kind of marketing material that attempts [...]
Selling On eBay & How To Establish Unique Advantages
Go deep. That’s the key to unearthing ideas and concepts that can really add perceived value to your item in the eyes of the marketplace. Look beyond the obvious stuff you see on the surface. Most sellers use very little detail when describing [...]
Learn From Your eBay Competitors
Few sellers realize that not only is eBay an excellent source of sales, it’s also a valuable resource for conducting research. You get to see firsthand what sells and what doesn’t. You can also easily expose the various strategies applied and how they [...]
